Budget

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#CC9900" TEXT="#080000" bgproperties="fixed" background="045005a0dwnjzk.gif"> <div> <A HREF="index.htm" TARGET="_top" TITLE="Primary Information Services"><U><B>home</B></U></A><B>     | </B><B> </B><B> </B><B>  </B><FONT SIZE="5" COLOR="#FFCC66" FACE="Arial" ><B>Primary Information Services</B></FONT></div> <div> <A HREF="id42.htm" TARGET="_top" TITLE="MONEY "><U><B>MONEY </B></U></A><B>   |   </B><A HREF="id43.htm" TARGET="_top" TITLE="Get More Sales "><U><B>Get More Sales </B></U></A><B>   |   </B><A HREF="id44.htm" TARGET="_top" TITLE="Wealth "><U><B>Wealth </B></U></A><B>   |   </B><A HREF="id45.htm" TARGET="_top" TITLE="Communications "><U><B>Communications </B></U></A><B>   |   </B><A HREF="id46.htm" TARGET="_top" TITLE="Questions"><U><B>Questions</B></U></A><B>   |   </B><A HREF="id47.htm" TARGET="_top" TITLE="The Price "><U><B>The Price </B></U></A><B>   |   </B><B>Budget </B><B>   |   </B><A HREF="id49.htm" TARGET="_top" TITLE="Target "><U><B>Target </B></U></A><B>   |   </B><A HREF="id50.htm" TARGET="_top" TITLE="Badtimes "><U><B>Badtimes </B></U></A><B>   |   </B><A HREF="id51.htm" TARGET="_top" TITLE="HigherSales "><U><B>HigherSales </B></U></A></div> <div> <A HREF="id25.htm" TARGET="_top" TITLE="ARTICLES"><U><B>ARTICLES</B></U></A></div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> Budget </div> <div> <B>Budget Marketing--7 Ways to Market on a Tight Budget</B></div> <bR> <div> <B>By Kevin Nunley</B></div> </td> <td valign="top" height=390 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> Here's a catch-22 for you: When business is at it's slowest and</div> <div> the money is barely trickling in, that's when it becomes</div> <div> mandatory to focus your attentions on marketing. However, these</div> <div> are the times when you have the least money to invest in</div> <div> marketing. What's a business owner to do?</div> <bR> <div> There are always going to be rough times in any business. But</div> <div> those business owners who sit on their hands and do nothing, idly</div> <div> waiting out their dry spell, will wake up one day to find that</div> <div> they are out of business. The wise business owner will cultivate</div> <div> ways to deal with these rough times without going under. In other</div> <div> words, you must learn to market your business on a budget.</div> <bR> <div> Here are a few cheap and easy marketing methods that won't drain</div> <div> your bank account:</div> <bR> <div> 1. Get on talk radio and promote for free. There are talk radio</div> <div> stations in every community across America, and most music and</div> <div> news radio stations feature at least one talk program each week.</div> <div> These shows need a steady stream of interesting guests and</div> <div> experts to add content to the program and get listeners calling</div> <div> in.</div> <bR> <div> Most radio hosts are happy to let you plug your business, product</div> <div> or service at the end of the show. Speak your phone number and</div> <div> web site address clearly so interested listeners can jot them</div> <div> down.</div> <bR> <div> To find out what opportunities exist in your area, start by</div> <div> finding talk radio stations in your area. Look through the yellow</div> <div> pages, tune up and down the dial, and listen to individual shows</div> <div> to learn more about the topics discussed. Call the station and</div> <div> ask to talk to the host or show producer, then tell them about</div> <div> your expertise and what information you could bring to their</div> <div> listeners. You'll find that most are more than willing to at</div> <div> least hear you out.</div> <bR> <div> 2. Create your own marketing materials with desktop publishing</div> <div> programs. These programs are easy to learn and use, so after a</div> <div> few hours of study, you'll know your way around well enough to</div> <div> create simple marketing materials. If you aren't confident in</div> <div> your design skills, find a sample piece to model yours after.</div> <bR> <div> 3. Get a toll-free number and watch your calls increase</div> <div> overnight. Long distance is pretty cheap these days, but most</div> <div> people will still hesitate to call a long distance number. If you</div> <div> have a toll-free number, there is nothing standing between you</div> <div> and your potential customers.</div> <bR> <div> 4. Advertise in specialty and neighborhood newspapers. These</div> <div> papers are usually lying around for anyone to pick up, which</div> <div> means they are picked up frequently. Whenever someone is stuck</div> <div> waiting for a friend at a coffee shop, or in the line at the post</div> <div> office, they will flip through these newspapers and see your ad.</div> <bR> <div> 5. Buy cable TV ads. Now anyone, no matter how tight their</div> <div> budget, can advertise on television. Cable rates are incredibly</div> <div> cheap, and you can even target your commercials to specific parts</div> <div> of the city.</div> <bR> <div> 6. Get the cell phone package with the most minutes and give your</div> <div> number to everyone. When customers can get a hold of you anytime</div> <div> of the day or night, you can connect to more person-to-person</div> <div> sales.</div> <bR> <div> 7. Give away or sell your own video. Statistics show that even</div> <div> the poorest people in the United States own a TV and VCR. One</div> <div> friend of mine sold hundreds of his videos, telling how he earns</div> <div> a living selling antiques on eBay.</div> <bR> <div> DrNunley's Free Advice! Need help or ideas to promote your</div> <div> product, service, or idea to greatness? Call or email now for</div> <div> free advice from Kevin and his staff of friendly experts. (888)</div> <div> 429-6203. <FONT SIZE="3" COLOR="#0000FF" FACE="Arial" ><A HREF="mailto:kevin@drnunley.com" TARGET="_top" TITLE="mailto:kevin@drnunley.com"><U><U>mailto:kevin@drnunley.com</U></U></A></FONT>.  </div> <bR> <bR> <bR> <bR> </td> </tr></table></body>