Co-op Advertising

<BODY BGCOLOR="#000000" TEXT="#F7F7FF" LINK="#FFCC99" ALINK="#009D74" VLINK="#FF9966"> <div> <FONT SIZE="5" COLOR="#0000FF" FACE="Arial" ><B>America's Family Entertainment, Inc.</B></FONT><FONT SIZE="1" COLOR="#0000FF" FACE="Arial" >  </FONT><FONT SIZE="1" COLOR="#FFCC99" FACE="Arial" >  </FONT> |   <A HREF="index.htm" TARGET="_top" TITLE="Americas Family Entertainment, Inc."><U><B>home</B></U></A></div> <div> <A HREF="id35.htm" TARGET="_top" TITLE="About Us"><U>About Us</U></A>   |   <A HREF="id36.htm" TARGET="_top" TITLE="News and Events"><U>News and Events</U></A>   |   <A HREF="id41.htm" TARGET="_top" TITLE="Locations"><U>Locations</U></A>   |   <A HREF="id37.htm" TARGET="_top" TITLE="Contact Us"><U>Contact Us</U></A>   |   <A HREF="id38.htm" TARGET="_top" TITLE=" Products and Services"><U>  Products and Services</U></A>   |   <A HREF="id83.htm" TARGET="_top" TITLE="Promotions"><U>Promotions</U></A>   |   <A HREF="id59.htm" TARGET="_top" TITLE="SkyTracker® News"><U>SkyTracker® News</U></A>   |   <A HREF="id57.htm" TARGET="_top" TITLE="SkyTracker®"><U>SkyTracker®</U></A>   |   <A HREF="id47.htm" TARGET="_top" TITLE="Business Rules"><U>Business Rules</U></A>   |   <A HREF="id63.htm" TARGET="_top" TITLE="Company Prospectus"><U>Company Prospectus</U></A>   |   <A HREF="id98.htm" TARGET="_top" TITLE="_"><U>--Type Title Here--</U></A>   |   <A HREF="id66.htm" TARGET="_top" TITLE="Customer/Dealer Work Order"><U>Customer/Dealer Work Order</U></A>   |   <A HREF="id75.htm" TARGET="_top" TITLE="Dish Installation Checklist"><U>Dish Installation Checklist</U></A>   |   <A HREF="id72.htm" TARGET="_top" TITLE="Claim Form Approval"><U>Claim Form Approval</U></A>   |   <A HREF="id69.htm" TARGET="_top" TITLE="AFEXpress Satellite Internet"><U>AFEXpress - Satellite Internet</U></A>   |   <A HREF="id92.htm" TARGET="_top" TITLE="AFEXpress Approval Form"><U>AFEXpress Approval Form</U></A>   |   <A HREF="id93.htm" TARGET="_top" TITLE="AFEXpress Waiver"><U>AFEXpress Waiver</U></A>   |   <A HREF="id76.htm" TARGET="_top" TITLE="AFEXpress Checklist"><U>AFEXpress Checklist</U></A>   |   <A HREF="id70.htm" TARGET="_top" TITLE="Internet Agreement"><U>Internet Agreement</U></A>   |   <A HREF="id48.htm" TARGET="_top" TITLE="Dealer Agreements"><U>Dealer Agreements</U></A>   |   <A HREF="id60.htm" TARGET="_top" TITLE="Dealer Economics"><U>Dealer Economics</U></A>   |   <A HREF="id40.htm" TARGET="_top" TITLE="Becoming a Dealer"><U>Becoming a Dealer</U></A>   |   <A HREF="id62.htm" TARGET="_top" TITLE="Dealer Incentives"><U>Dealer Incentives</U></A>   |   <B>Co-op Advertising</B>   |   <A HREF="id86.htm" TARGET="_top" TITLE="Coop Advertising PreApproval Form"><U>Co-op Advertising Pre-Approval Form</U></A>   |   <A HREF="id91.htm" TARGET="_top" TITLE="Advertising Disclaimers"><U>Advertising Disclaimers</U></A>   |   <A HREF="id68.htm" TARGET="_top" TITLE="Stockholder News"><U>Stockholder News</U></A>   |   <A HREF="id39.htm" TARGET="_top" TITLE="FAQ (commissions) "><U>FAQ (commissions) </U></A>   |   <A HREF="id84.htm" TARGET="_top" TITLE="LP/GAS Magazine"><U>LP/GAS Magazine</U></A></div> <div> <IMG SRC="04658020.gif" border=0 width="600" height="2" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <div> Co-op Advertising</div> <div> <B>Guidelines</B></div> <bR> <div> Participating Retail Dealers will accrue $50.00 for each authorized new customer activation (purchase, installation </div> <div> and activation) with qualifying programming  from an AFE approved vendor  (i.e. America's Top 100, America's Top </div> <div> 150, Dish Latino or Dish Latino Dos).  Accruals may be applied toward approved advertising media expenditures within</div> <div>  the current accrual period or the subsequent accrual period.  AFE will pay up to 50% of your advertising media </div> <div> expenditures, not to exceed the total amount accrued.  Complete Co-op advertising information can be located on the </div> <div> AFE Website @  <FONT SIZE="2" COLOR="#0000FF" FACE="Arial" ><B><U>www.AFEInc.com</U></B></FONT>.  These guidelines are to be used precisely to the instructions given.</div> <bR> <div> <B><U>3rd Quarter Promotional Window:</U></B>  <FONT SIZE="2" COLOR="#FFFFFF" FACE="Arial" >August 1, 2001 through October 31, 2001.</FONT></div> <bR> <div> <B><U>Accrual Period:</U></B>            <FONT SIZE="2" COLOR="#FFFFFF" FACE="Arial" >           July 1, 2001 through September 30, 2001.</FONT></div> <div>                                                 ( Your 3rd Quarter Co-op advertising accrual balance can be applied toward advertising</div> <div>                                                    within current accrual period).</div> <bR> <div> <B><U>Current Promotions:</U></B>               <FONT SIZE="2" COLOR="#FFFFFF" FACE="Arial" >Digital Home Plan</FONT></div> <div>                                                 I Like 9</div> <div>                                                </div> <bR> <div> <TABLE BORDER="2" CELLPADDING="2" CELLSPACING="1" WIDTH="703" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 215 WIDTH="364"><div> <B>Selling Points</B></div> <div> <U>DishPVR - Digital Home Plan</U></div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">No Equipment To Buy</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Free Installation</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">America's Top 150, America's Top 100, or DISH Latino Dos</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">In-Home Service Plan</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Get Up To 4 Receivers</div> <bR> <div> <B>Advertising Guidelines</B></div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">$49.99 Activation Fee Includes First Month of Programming Services</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Valid Major Credit Card & 12-Month Commitment Required</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">No Mention of Free Equipment</div> </tD> <tD VALIGN=TOP><NOBR><div> <B>Selling Points</B></div> <div> <U>I Like 9</U></div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Buy Satellite TV System For $199 or More</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Free Installation</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">America's Top 100 or DISH Latino Dos</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">No Credit Card</div> <bR> <bR> <div> <B>Advertising Guidelines</B></div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Minimum of America's Top 100 or DISH Latino Dos</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">$21.99/mo. Credit For Up To 12 Months</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">3800/3900 Receivers Are Not Eligible</div> </NOBR></tD> </tR> </TABLE></div> <bR> <div> Complete program information can be found on the AFE Website @ <FONT SIZE="2" COLOR="#0000FF" FACE="Arial" ><U>www.AFEInc.com</U></FONT>.</div> <div> <B>NOTE:  </B><U>Due to legal issues, Digital Home Plans cannot advertise the equipment as </U><B><U>" FREE."</U></B><U>  Any advertising </U></div> <div> <U>containing the word </U><B><U>"FREE"</U></B><U> in conjunction with equipment will be denied Co-op.</U></div> <bR> <bR> <div> <B>Pre-approval:              </B><FONT SIZE="2" COLOR="#FFFFFF" FACE="Arial" >All advertising, other than the advertisements provided to the Retail Dealer by AFE,</FONT></div> <div>                                     must be submitted in advance of placement for approval.  Any deviation</div> <div>                                     from AFE supplied-produced ads <U>must be pre-approved</U>.  Please Fax ads to </div> <div>                                     615-859-9490.  The turnaround time for ad approvals is five (5) business days.  Upon </div> <div>                                     approval, you will receive a signed Co-op pre-approval form, from the appropriate programming</div> <div>                                     provider,  which must be submitted along with your claim.</div> <bR> <div> <B>All Co-op advertising claims must be submitted and postmarked no later than 45 days following the end </B></div> <div> <B>of each accrual period.  3rd Quarter Co-op claims must be postmarked by November 14, 2001.</B></div> <bR> <div> <B>Please send claims to:                </B><FONT SIZE="2" COLOR="#FFFFFF" FACE="Arial" >America's Family Entertainment, Inc.</FONT></div> <div>                                                       846 Conference Drive Ste. 4 & 5</div> <div>                                                       P. O. Box 1778</div> <div>                                                      Goodlettsville, TN 37070-1778</div> <bR> <div> <B><U>Dish Network & AFE Co-op Advertising</U></B></div> <bR> <div>  AFE's Co-op Advertising Program is designed to assist Retail Dealers with their advertising efforts </div> <div> by increasing the exposure of Satellite communication services in the marketplace.  By sharing promotion</div> <div>  costs, AFE not only helps Retail Dealers extend their advertising budget, but also their visibility.  We </div> <div> encourage all Retail Dealers to take advantage of this beneficial opportunity.</div> <bR> <div> <B><U>Information about the Co-op Program:</U></B></div> <bR> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Co-op Advertising Pre-approval Standard: Our turnaround time is five (5) business days.  If we receive your request </div> <div>        on Monday, you will have pre-approval or response by close the next Monday. </div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Types of media that qualify for Co-op: Print, Radio, Television, Billboards, Signage, Direct Mail, Val-Pak </div> <div>        (and other coupon book ads), Trade Show Booths and Mall Kiosks.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">You may Fax your ad to 615-859-9490.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Whenever possible, please use our pre-approved ad slicks.  The ad slicks are available to you and your  local</div> <div>         newspapers.  When you use our pre-approved ad slicks, <U>you are not required to submit your advertising </U></div> <div>         <U>for pre-approval.</U></div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">If you decide you want to create your own ad, you must obtain pre-approval for your ads.  Remember that your ad</div> <div>        <U>must be approved prior to running, </U><B><U>not after</U></B>.  Here are tips to make this process flow as smoothly as possible:</div> <bR> <div>  1.  Plan ahead and give yourself enough time to allow for the response time of five (5) full business days, plus time      </div> <div>       to make any changes, if needed.</div> <div>  2.  PLEASE, fill out a Co-op advertising Pre-approval form when you submit the ad to the team.  This form is part</div> <div>       of the guidelines, and the updated version of the pre-approved form is always available on the Website.</div> <div>  3.  Make sure that your ad has all the pertinent requirements listed on the pre-approval form to ensure you have</div> <div>       met the Co-op guidelines, including:</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">MSRP of the hardware (unless you are advertising the Digital Home Plan).</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Package name and price, for example "America's Top 150 at $39.99 per month" or "Digital Home Plan at</div> <div>        $40.99 per month."</div> <div> <U><IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Appropriate logo's are required,</U> however, we no longer require a tagline.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Appropriate disclaimers, which are available on the Retail Dealer Website.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8ffffff00.gif" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Explanation of the "deal," i.e., "Valid major Credit card and 12-month commitment required." </div> <div>        This explanation must be in the body of the ad, not hidden in the disclaimer.</div> <bR> <div>            </div> <bR> </BODY>