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At the end of the 1970s and until the early 1990s, the prophets of doom enjoyed a boom. Every little fortune-teller announced the arrival of a ‘Pacific’ or ‘Asian Cen- tury’ that was to be just around the corner. The common fear of suffering a loss, of having to give up an accustomed position led people to buy books that visualized the ‘yellow danger’. But something seems to have been miscalculated. „Die Vereinigten Staaten, an- geblich dem Untergang geweiht, haben sich in einer beispiellosen nationalen An- strengung wieder an die Spitze des Fortschritts gesetzt.“[340] (transl.: The United States, allegedly doomed, have put themselves again at the head of progress in an unheard of national tour-de-force. -B.Wahler) What has happened to the challengers that makes the incumbent seem so firm in his place? Before the
stock exchanges brought them back to consciousness, the tiger econo- mies
and their leaders
flooded Western books and management courses with talk of ‘Asian
values’. According to
the doomsday version, these were to substitute the set of values the American
nation had pro pagated
with every treaty it signed, with every shore it landed on, with every
crusade it embarked on.
Yet what
has made the United States so dominant, is their spirit of renewal. More
than seven years
ago, Henry Grunwald, former editor in chief of Time Magazine, addressed
the same question.[341]
He set certain conditions that would have to be fulfilled in order to
prolong the American predominance
of the World. And it ap- pears that the United States had set out to follow
just that course. But America’s influence in the world - its influence on the world has still many other facets. Consider the many goods one comes into contact with every day - here in Europe as well as a consumer in Indonesia, Chile or South Africa. From cornflakes to com- putergames, from Barbie dolls to Backstreet Boys, from amusement parks to athle- te’s shoes; all these products as ordinary as they may seem convey a message. The message
of what America is like. We can talk about it for hours without ever having actually been there. Movies and TV series, cartoons and rock songs tell us about it, or even show us directly; McDonald’s and Pizza Hut, CocaCola and Budweiser give us a taste of it, let us pour it and devour it; Rambo and Donald Duck, Al Bundy and Leonardo di Caprio make us laugh or cry, show us role models or despised criminals... But all of them are American. Yes, this is infiltration and it leaves no-one untouched. We may not like what we see, we may adore it, but there is nothing in between. There is a worldwide know- ledge about what America is. All over the globe this knowledge is aquired and amended day by day. And thus, America is the part of the world that we all share in our minds. In our dreams or our nightmares. In our hopes or our fears. America has made use of its century and become -as young a nation as it may be- a part of a truely global heritage. And its heart is beating fast. America’s economy is the strongest in a generation, as President Clinton boasts, its twice as large as the one of its immediate competitor. But the more important indicator is something different, since we assess America’s future. Think for a minute. How many American companies can you enumerate that have made it big and that are no older than say 20 years... Microsoft, of course, Intel, Compaq, Sun, Motorola, Delta Airlines, CNN, ... it could go on like this for some time, while if one picked any other country you probably won’t get further than two. But it’s not only the big names, America has a leading position in virtually all industries that are considered to enjoy rapid growth in the next few years. Communication, bio-technology, medicine and health industries, entertainment ...ready for the next stages of the industrial revolution.America is driven by the industries that drive the integration of the world’s economies, America drives the globalization. The next century will also be an American Century. If the United States was to vanish today from the face of the earth, there nevertheless would be so many people on this world whose backgrounds are partly ‘Americanized’, who had come into contact with many things American and would not lose the impressions that resul- ted thereof. But worst-case scenarios excluded, there is actually no nation on earth nor any community or union of nations at this point that could from now on take over the United States role and make the next century its own. America disposes of incredi- ble economic strength, of immense political reach and influence, of unrivalled mili- tary power, it is the only power that is truely global in the sense that its policies are effected by events in far off places and its policies effect any place on earth. It is the only nation that has a -no matter how strange, twisted or unrealistic- coherent, glo- bal foreign policy, with interests and stakes, hopes and fears, objectives and strate- gies in all regions of the world. Its ‘watchdog’ and ‘policeman’ powers put aside, the United States is the world power -if we like it or not - of our hearts and minds as well. |
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copyright 1998 by Benedikt Wahler